BACKGROUND INFORMATION
Low-and middle-income countries continue to face a growing crisis from road traffic fatalities and
injuries. In ASEAN, motorcycles are involved in a large percentage of collisions that lead to
fatalities and serious injuries. The World Health Organization (WHO) reports that over 70% of road
crashes in Vietnam, Cambodia, Thailand and the Philippines involve motorcycles or three-wheelers.
While the use of motorcycles in ASEAN countries is high, compared to automobile vehicles, the
regulatory framework for motorcycle helmet use remains underdeveloped. This has contributed to
substandard regulation and enforcement of quality helmet use and poor public awareness on the
importance of utilizing high-quality helmets.
One distinct characteristic among ASEAN countries is their large proportion of youth (in their late
teens to early 20s) - especially in Vietnam and Cambodia. This demographic is also more likely to
utilize motorcycles as a means of transport due to their relatively inexpensive costs. In Cambodia,
young people make up the largest proportion of age groups involved in road crashes. In Thailand, the
use of motorcycles by drivers younger than the legal driving age is high and the number of crashes
among young people continues to rise.
Increasing quality helmet use is a key road safety priority in these countries because:
- Motorcycles make up a large proportion of personal vehicles and an even larger proportion among
young drivers and low-income road users;
- Quality helmet use reduces the risk of death by 42% and serious head injury by 69%; and Helmet
use is an affordable, high return investment.
Heads Up! is a youth-led campaign that empowers passionate university students to create
innovative, regionally relevant public awareness campaigns for their peers and general road users on
helmet safety in Vietnam, Cambodia, Thailand, the Philippines, Bangladesh, Indonesia, India, Chinese - Taipei, Singapore and Australia...
Heads Up! is funded by the Fédération Internationale de lAutomobile (FIA) and implemented by
AIP Foundation.
AIP Foundation is a U.S. registered 501(c)(3) non-profit organization dedicated to
preventing road injuries and fatalities in low and middle-income countries. For 20 years, AIP
Foundation has been delivering effective road safety programs in locations across Asia and Africa.
This work has included fostering public-private partnerships with national governments,
international organizations, philanthropic foundations, and multinational corporations to advance
its mission.
FIA is an association established in 1904 to represent the interests of motoring
organizations and motor car users. To the general public, the FIA is mostly known as the governing
body for many auto racing events, such as the well-known Formula One. The FIA also promotes road
safety initiatives around the world, including by advocating for its international network of
Automobile Associations to lead in-country initiatives tailored to their local context.
REGIONAL HELMET SAFETY PSA COMPETITION
HOSTS: AIP Foundation and FIA
Heads Up's website: www.headsupproject.org
The organizers of the campaign are holding a Regional Helmet Safety PSA Competition, the winning PSA of which will receive technical support from Orès to develop a professional PSA which will be amplified via regional and global social media platforms. A Memorandum of Understanding will be signed by both parties which will details the technical support provided to the winner.
1. Competition Theme
- Topic: PSA communicating to youth and road users on the importance of quality helmet use and helmet safety
- Format: Video narrative including maximum 2 protagonists, background music based on a non-commercial soundtrack, animation made of 2D elements.
- Language: English or local language with English subtitle
- Length: less than 90 seconds
- Production support: you may consider consulting with communications students or departments at your university for their assistance with producing your video.
Deadline
Sunday, 31 July 2022 5pm ICT.
3. How to Submit
Submissions should be made by emailing phuong.luu@aipf-vietnam.org with your name, list of team members (if applying as a group) and school name.
4. Judges
Video entries will be judged by a committee of members from the FIA, FIA Foundation, FIA clubs and AIP Foundation.
Video Submissions will be judged on the following criteria (100 total points possible):
- Competition Theme - 30 points
- Creativity - 30 points
- Clarity of the Message and Video Flow - 20 points
- Video Length (as not to exceed 90 seconds) - 10 points
- Video Quality and Editing - 10 points
5. Presentation of finalists and Winning Video
All teams will be contacted, tentatively by 8 August 2022 and finalists will be invited to present their PSA to a panel of judges within 10-15 August 2022. This presentation will take place virtually.
The finalists and winning video will be officially announced on the Heads Up! Campaign website. The winning submission will also be announced on the websites of AIP Foundation and FIA.
6. Prize
-
Prizes: one prize each
- 1st prize: 1,000 USD
- 2nd prize: 500 USD
- 3rd prize: 300 USD
- Finalists will also receive a Certificate acknowledged by the FIA Region II and AIP Foundation recognizing their contributions to promoting regional helmet safety in the Asia Pacific.
- The 1st prize winner will receive technical support to develop a professional PSA to join the global launch.
7. Competition Terms and Conditions
By entering the Regional Helmet Safety PSA Competition, entrants agree to these terms and conditions. Failure to comply with these terms and conditions may result in disqualification.
- This PSA competition is open to university and college students in Vietnam, Cambodia, Thailand, the Philippines, Bangladesh, Indonesia, India, Chinese - Taipei, Singapore and Australia. It is open to both individuals and teams. There is no minimum or maximum number of members for a team submission. A representative or leader should, however, be designated in the case of a team submission.
- There is no fee to enter the competition and no purchase is necessary to enter.
- Videos cannot feature or highlight specific companies, brands, logos, or sponsors.
- No responsibility for late, incomplete, corrupt or lost entries will be accepted.
- The finalists will be contacted by email. AIP Foundation and FIA will not be liable for any failure, delay or inability to contact the finalist teams.
- The judging panel's decisions are final, and binding, and no correspondence will be entered into.
- The Winner's entry will be published on the Heads Up! Campaign's website and distributed by AIP Foundation and FIA for helmet safety promotional purposes. Winners may be requested to offer support to promotional activities related to the campaign and this contest such as personal profiles, background information and photos.
- Entrants warrant that their entries are not offensive, defamatory, libellous obscene, indecent, harassing or threatening or otherwise unlawful, and are unique, have not been plagiarized and do not infringe the intellectual property rights or any other rights of a third party. By entering the competition, entrants agree to hold AIP Foundation and FIA harmless for any liability, damages or claims for injury or loss to any person or property, relating to, directly or indirectly, participation in this competition, or claims based on publicity rights, third party intellectual property rights, defamation or invasion of privacy.
- It is the responsibility of each entrant to ensure that all videos have been taken with the permission of the subject(s) (or, where the submission shows any underage persons, the consent of their parent) and/or venue/location/photo or sound owner and does not infringe on the copyright of any third party. Entrants guarantee that they own the copyright for the submissions and for the usage rights required by the contest, and that their entry does not infringe on the privacy rights, copyright or any other rights of any person.
- Entrants will be required to sign a talent release form (attached).
- Entrants retain ownership over their entries. By submitting an entry, entrants grant AIP Foundation and FIA a worldwide, perpetual, non-exclusive, sub-licensable, royalty-free license to display, publish, transmit, copy, edit and use the entry in any media, in whole or in part, in any way they see fit.
- Exclusion of liability: AIP Foundation and FIA are not responsible for (i) any incorrect or inaccurate information used in connection with the competition; or (ii) failures or errors which may occur in the administration of the competition.
- The Winning Video will be announced on Heads Up Campaign's website (xxx). The winner will also receive an email notification from the organizers.
- FIA Foundation, FIA and their project partners reserve the right at any time to modify or discontinue, temporarily or permanently, this contest with or without prior notice due to reasons outside their control.
8. Privacy Statement
How we use your personal information
AIP Foundation and FIA take its duty to process your personal data very seriously.
What personal data do we collect?
To enter this competition, you must provide us with some personal details including: your name, age, email address, name and address of your university.
Why do we need your personal data?
AIP Foundation and FIA only collect data for specific activities. For this competition we will use your data to assess your eligibility and administer the competition. Some of your personal data will be used to publicize the winning entries. Entries which do not provide this information cannot be accepted.
What do we do with your personal data?
We will share your entry and some personal data with our competition judges who are road safety leaders, experts and young advocates. These judges are selected by AIP Foundation and FIA. They require this data in order to review your entry. If we need to share your entries beyond these groups of people, we will anonymize your entry.
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For more information on the Heads Up! Campaign and the Regional Helmet Safety PSA Competition, please visit www.headsupproject.org
For any questions about the Competition, please contact Ms. Phuong Luu - FIA Coordinator at phuong.luu@aipf-vietnam.org.
